this week, Samsung presented financial results The third quarter, and as expected, there is good news and bad news. On the one hand, Semiconductor division profits increased Thanks to the demand for chips and memory Artificial intelligence.
But the mobile division has little to brag about, registering a second straight quarter of losses, ironically for the same reason: an exorbitant rise in component and memory costs due to high demand from the AI sector.
Although Samsung Leading the mobile sector in the third quarter of 2026 and before apple According to data from counterpointCompany executive Daniel Araujo Confirmed that Total sales are down During the same period, especially in the mid-range and entry-level.
This has led Samsung to announce an important change of course to adapt to the market situation, starting with Up to 20% cut in Galaxy A range productionWhich will not be as important as previous years for the company.
Instead, the technology giant will focus most of its resources on the high and premium range, where profit margins are much higher and it allows it to better absorb material cost increases.
For users, Samsung has confirmed that the future Galaxy S27 range will include a “Good identification” for each model, aiming to respond to the needs of different user profiles.
In other words, the company has confirmed the redesign of the Galaxy S27 Ultra, which was already leaked a few months ago, and which will feature a new look for the camera set with a more pronounced island at the top.
It is expected that the future Galaxy S27 Pro, which will be a device similar to the Ultra but smaller in size, will also adopt these design lines. Thus, these two models will be easily identifiable and different from the original Galaxy S27 and Galaxy S27+, if the latter model is eventually launched.
It’s a turn 180 degrees in politics From Samsung, which so far has tried to adopt the same design in all its smartphones, even the mid-range and entry-level ones. Now, if we pay more for a particular model, it will be noticed, which will make it more attractive to future customers.
More folding mobiles
Samsung continues to play up one of its best assets: innovation in new formats The Korean company was a pioneer in folding mobile phones, a ship that Apple is now jumping into with the iPhone Duo, but it’s just getting started.
Executive officials confirmed the matter Samsung continues to research and develop next-generation foldable devices With a new dual-hinged trifold model and new form factors with the arrival of sliding or rolling screens for next year.
Finally, Samsung said it will focus on processor performance, improving autonomy through software optimization and high-level progress on its implementation. privacy screen Integrate into more models.
