There’s nothing like word of mouth to convert someone to an electric car. We can explain in an article why I think your purchase is the smartest right now. We can explain why, indeed, it is not reasonable to buy an electric car with limited autonomy. We can show our experience by traveling thousands of kilometers.
And yet, there’s nothing like word of mouth.
A recommendation. Angel Sanchez said at the end Counting Kilometers Podcast If you like it, recommend it to a friend. “And if you don’t like it, recommend it to an enemy and screw them,” he closed each episode with the tagline.
In this case, we imagine that when the people responsible for the UScale 2026 Electric Vehicle Satisfaction Study asked the question “How likely would you recommend your brand of electric vehicle to a friend or colleague?” They will do this out of concern for the interviewee’s good faith. Maybe that’s why they don’t point to family members when asking questions.
And, like we said, there’s nothing like having a friend, neighbor or family member get into an electric car and tell you about their experience. “Anyone who gets into an electric car doesn’t go back,” a dealership worker told me recently. The data backs him up: There are studies that suggest that seven out of 10 electric car buyers never go back to combustion.
Study. In this case, research is echoed by our colleagues L’Automobile It was conducted by UScale, a company specializing in electric vehicle market consulting. You can find all the information on its website, which specifies that the recommendations of the Germans, Austrians and Swiss, where the study was carried out, have been taken into account.
It analyzes many details of the Electric Vehicle market. For example, consumers are more concerned about the power of the charger than the range of the car In fact, 75% of customers think that a practical range of 400 km is enough for them.
Do you recommend your brand of electric car? Source: UScale
winner. Perhaps the most interesting answer of the entire study is the question of which company is most recommended. To do this, the customer is asked to indicate with a number from 0 to 10 how much they would recommend their car to a friend or colleague. If the answer is 9-10, then it is considered that you recommend the car. If it is from 0 to 6, it is considered that the interviewer does not recommend your car. If it’s 7-8, it doesn’t count.
With the data collected, the most recommended brand so far is Xpeng, supported by 82% of its drivers. But, above all, it stands out because this Chinese brand is the only one that did not get a score of six points or less. It is the only one that has a completely positive data.
The second most recommended company is Tesla, with 79% positive feedback but 6% of customers who would not recommend a purchase. Skoda, with 67% positive feedback, closes the podium. The recommendation index is similar to Porsche but the German company has 9% negative feedback
defeated. Undoubtedly, the company that comes off worst is Opel. Germans are recommended by only 19% of drivers. In contrast, 50% of Opel owners would not recommend their car to a friend. The brand, along with Fiat, is the only company where “non-recommend” exceeds recommendation For Italians, 30% of the evaluations are negative, while 24% are positive.
On top of that, MG is the third worst performing company. However, in this case the balance is already positive although we can almost sign a technical tie. 29% of customers would not recommend their car, while 30% would.
the germans. In terms of satisfaction rates, it is interesting that BMW and Mercedes slip into the top 10 most recommended companies, while Audi sinks and is the fourth least recommended brand. Only 37% recommend the four ring brand while 31% do not recommend it.
Meanwhile, 54% of Mercedes owners recommend their car but a significant 13% do not. BMW is the German premium company with the best data In its case, 63% of its customers recommend it and its dissatisfaction rate is 6%, lower than even Porsche.
Other interesting facts. Outside of this specific brand, only 15% of those surveyed would not recommend their electric car, while 53% would encourage their friends to buy the same model.
Among the 10 brands with the best results are four Asian companies: Xpeng, Hyundai, Kia and Polestar The rest is made up of Tesla and European companies. However, even though they don’t have many recommendations, BYD and Leapmotor have much lower customer dissatisfaction rates than most European brands, only 9% and 7% respectively, I would not recommend these Chinese companies.
Picture | Image created with ChatGPT
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