Netflix will broadcast live and exclusively the 2027, 2028 and 2029 editions of The Even of the Year, according to a statement from the platform. The seventh edition will be the first since 2021 not to be broadcast on his home eBay Llanos’ Twitch channel. Kick offered him three times as much, according to the streamer, but the truth is that we are left without knowing any of the juicy financial details of this new life for the event, which begins in 2021 in a concert hall in Barcelona.
Nine million screens. La Velada has a format that is already guaranteed to grow, although it is now on a platform with a narrower reach than Netflix. The average audience rose from around one million viewers in 2021 to more than 6 million in 2026, and the fifth edition, in 2025, peaked at 9.3 million viewers. The 2022 and 2023 editions broke viewership records for a single channel on Twitch. And growth has been sustained (except for the decline in the last one). By the fifth, the event already had its own section within Twitch.
money Velaris-Kena Productions, the company from which eBay organizes the evening, earned 11.7 million euros in 2025 and closed the year with a net profit of 1.7 million. To measure the weight of the eBay-financed event, in 2024 the same company invoiced just 208,000 euros, as the evening was still managed by another firm.
Over the years, Ibai and Kosmos, Gerard Pique’s company, have shared 50/50 Goatch Global, which has a turnover of more than 8 million euros in 2022 and 2023. It was the partnership that registered La Evening of the Year brand; Ownership passed to Ibai in October 2024. For the fifth edition, Ibai had already dropped the PK. Ebay’s presence in the King’s League, the league promoted by the Cosmos, as president of Porcinos FC, is his only remaining business link with Pique.
Ibai’s comments. After the announcement, eBay recorded a video to clarify the terms. “I didn’t sell The Evening of the Year,” he said. Ibai retains 100% of the property and all it gives up is the broadcast rights, which compares to the exclusivity it maintained with Twitch for five years. he Streamer He also announced that presentations, weigh-ins and interviews will continue on his Twitch and YouTube channels, that Netflix will put money into the production and promotion of fights and artists.
Kick things off. Ibai said Kik had three times more money on the table than Netflix in December 2024. When he then reported live, the platform offered him more than double what he was charging Twitch for fewer hours of broadcast, and he decided to stay where he was. Of course, in the same live broadcast he announced that he would drop from about 1,300 or 1,400 hours a year on Twitch to about 500 and that he would focus on YouTube. The sixth evening in 2026, has already aired on YouTube and TikTok as well, so it’s clear that the streamer has always been clear about the importance of not marrying anyone on the basis of exclusivity.
until now And yet, with subtlety, because Netflix is no exception: eBay rents broadcasts for seasons, maintaining previous conversations on the brand and its own channels.
Netflix loves boxing. Netflix has accumulated nearly two years of great live boxing nights. The Jake Paul vs. Mike Tyson fight in November 2024 reached 65 million flow simulcast and an average audience of 108 million viewers, despite technical issues with the broadcast. In September 2025, Canelo-Crawford added 41.4 million viewers with a peak of over 24 million streams. Also, since January 2025, WWE Raw has been live every week.
Statistics. The change of home will, perhaps, be a significant boost for the show, as it will reach a more global audience. Also, the deal includes an option for an additional year’s contract if results justify it. If activated, Evening will arrive on Netflix in 2030, the year the platform will broadcast the World Cup in Spain, thus making the platform a relevant player in live sports broadcasting globally.
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