Yesterday, October 15 in Texas, Tesla (re)presented its Roadster.
Yesterday, October 15, through a press release on its communication portal, Porsche presented the Mission S.
Two ways to present a future project. Two radically different ways, of course. A comparison that helps to understand why yesterday Tesla lifted a car onto a platform more than 60 meters high, turned it around and landed with a compressed air cannon. Also why he jumped her over five other cars and a truck.
All this has a little bit of marketing presentation
What is admirable is not in what I live
That’s what I say
I learned that here and now is the time
She sang Violadores del Verso Live to tell the tale It doesn’t matter what you live, that reality doesn’t matter, if what matters is how you say it. Perhaps that’s why Tesla, which sold our Cybertruck as a pickup truck and which failed to meet its own price and autonomy promises, or which stopped making its Tesla Model S and models
Because what we saw yesterday, more than just a new car presentation, was, A marketing exercise.
How did Tesla manage to sell millions of cars without investing in advertising on television, billboards or specialty magazines? With announcements like yesterday.
The Tesla Roadster flies during a presentation in Texas. Photo: Tesla
And Elon Musk’s company realized long ago that it didn’t need traditional showroom channels to sell disruptive cars at the time. They chose a different strategy for a different car. So every presentation of the new car is broadcasted live. That’s why there is risk. Some days go well, like a roadster stunt. Some days go wrong, like broken glass in a cybertruck.
Be that as it may, Tesla has the potential to make quite an interesting demonstration Appears in non-specialized media without their investment. This morning, Spanish radio was talking about their car stunt. Few companies have the ability to turn the presentation of a new technological product into an event in itself.
I think that the iPhone is the only mobile phone that is the talk of the general media gathering whenever it is launched in the market. I think about launching a new console (and only Sony and Nintendo have that power in Spain). I think that no one in the motor industry has this power.
Much more than flying cars
We can say that almost the only thing that didn’t happen in Texas yesterday was a car presentation. With each new launch, companies usually follow a clearly defined strategy. Depending on the importance of the model, one or two first announcements are made with interior and exterior images to create interest. Then a fresh call is made to the media to showcase the car with full specs and an estimated price. Finally, with one last announcement, the car’s price and equipment have been confirmed.
The only thing we’ve cleared up since yesterday is that you need to reserve a Tesla Roadster Put $50,000 on the table If you want a convertible electric two-seater. The car will be a 2+2 with more acceleration and more autonomy, with worse technical data than was announced almost a decade ago when it went on sale.
We also learned that if you want to build a ground effect with fans under the car that allows the car to flip over, you have to pay $250,000 as a reserve.
In no case is the final price known. And all we know is that the intention is to start production of the car in 2028. Let’s remember that the first word was that the car was going to hit the roads in 2020.
But what is admirable is not in what I live, That’s what I say.
It’s no coincidence that the Tesla Roadster was unveiled yesterday at the SpaceX facilities in Texas. Nor is it that you can save their models with “rockets” to fly. In that case you will need a Tesla invite. He did not say anything about the possible price but he assured that this car will not be registered so it is not fit to drive on the road.
And that’s it advertisement Yesterday’s presentation was really a live demonstration of its technology, how it can miniaturize compressed air cannons to turn the car into a cabin that vents gas in a controlled manner.
The event comes just as there are strong rumors of a merger between Tesla and SpaceX. Barclays adopted it in December. JP Morgan described it as a logical move. The advantage, they say, is that artificial intelligence research can benefit both companies, a key reason for vertical integration between the two companies.
A Tesla Roadster with rockets, actually. It doesn’t mean any business.. A potential homogeneity means entering an unknown path, trying to adjust a product to fit within regulations for road vehicles and flying vehicles. Clearly different organizations in the US. Additionally, you will need a special permit to be able to fly the car on the road. Again, more barriers that make mass production difficult.
It must be taken into account that Elon Musk said that he did not want to use a human as a driver because he did not know how the test would turn out. However, the truth is that yesterday was not a coin toss. Everything was calculated to the millimeter so that it was as spectacular as possible. In fact, everything indicates that the success rate would be lower if we had a human in control. The latter helps Tesla instill more confidence in its computing and artificial intelligence systems.
In short, a new Tesla Roadster was unveiled yesterday but what matters is the Tesla Roadster itself.
Yesterday Tesla introduced the new Tesla Roadster and incidentally, Took the advantage of selling As a company capable of producing scale rockets, a vehicle with fans on the ground (we’ll have to see how this approval works, if it works) and has the technical ability to make it a vehicle that performs pirouettes in the air.
In short, he took the opportunity to sell the Tesla brand above anything else.
photo Tesla
In Xataka | There are people who reserved a Tesla Roadster 2 almost eight years ago for $50,000: they are still waiting without news of their car.
