There are only two weeks left for the sixth edition of Tech Show Madrid (November 4 and 5), the biggest meeting in Spain dedicated to business technologies: cloud, cybersecurity, big data, AI, data center, digital marketing and, since last year, HR. IFEMA once again organizes this massive knowledge and business fair, this year set up in pavilions 3 to 5.
As in previous versions, Tech Show Madrid It has a B2B profile, aimed at managers, IT professionals and business managers. About one-third of the participants hold C-level positions, and for two days the capital will become the meeting point for the entire tech industry in the country. It does not come alone: it coincides with the second edition of Madrid Tech Week, which will bring together more than 1,200 companies between October 28 and November 5.
Xataka participates as media partner of the fair and will also conduct a round table on Geo.
Gathering thousands of visitors, seven fairs one after the other
With an expected attendance of around 30,000 visitors, the organization (CloserStill Media) has over 500 exhibiting companies and over 450 speakers across 18 auditoriums. Companies present include Oracle, Red Hat, Intel, Shopify, Schneider Electric, NTT Data and El Corte Ingles.
The beauty of the format is in its structure: Tech Show Madrid is, in fact, seven simultaneous fairs under one roof. Cloud & AI Infrastructure, Cyber Security World, Big Data & AI World, Data Center World, Technology for Marketing, E-Show and HR & Learning Technologies share hallways and networking areas, making it easy for technical, marketing and business profiles to cross paths.
Since it cannot otherwise be given the current time, the AI runs through virtually the entire program. Conferences will address everything from agentic commerce to SEO to GEO to the role of autonomous agents in cyber security or the data center boom in Spain, which we deal with almost every day at Xataka.
Speakers include Diego Bodas (Corporate Director of Mapfrey AI), Richard Benjamins (Co-Founder and CEO of ODCIA), Enrique Miranda (CISO of Ferrovial Energy), Juan Antonio Hernández Leyva (Head of IA-IT Infrastructure at Sony Music Spain), and David Marinde, among others. The full list of speakers, as well as the program, can be consulted on the website.
Geo Revolution: Xataka Table
Xataka will not only be with Tech Show Madrid as a medium. On Wednesday, November 4, from 10:30 to 11:15 a.m., in the Technology for Marketing Theater, we’ll be moderating the roundtable “The Geo Revolution: How to Position Your Brand in the Age of Generative AI.”
The starting point is a change we are experiencing in real time. AI has changed the way we search for information and the way brands build their digital authority with it geo (Generative engine optimization) has become the new way of positioning oneself on the network. If SEO was wondering how to appear in Google search results, Jio is asking the same thing for ChatGPT or Gemini.
At the table we will talk about the transition from location to conversation with the user, why relevance begins to be measured more in trust, and what business opportunities open up for those who occupy that space. They will be with us:
- Javier MatallanaGeneral Manager of Webidia Brand Solutions.
- Beatriz NavarroCMO of Renault and President of the Spanish Marketing Association (AMKT).
- Cesar Alonso SimonAI and Technology Cross Media Manager at Telefónica/Movistar.
How to participate
Access to exhibition areas and auditoriums is managed through the event’s official website and unlike other major fairs, Admission is free. Complete the registration as a visitor with your professional details to get your ticket, valid for both days.
The fair is open from 10:00 am to 7:00 pm on Wednesday 4th and Thursday 5th. The company recommends taking public transport, especially the metro (line 8, Feria de Madrid station), with direct connections to the airport and the centre.
We look forward to seeing you at IFEMA on November 4 and 5!
Picture | Tech Show Madrid
