Searching for flights on the internet involves visiting different pages, comparing prices and changing dates until we find an option that fits our budget. Southwest Airlines wants to simplify part of that process, and to achieve that, it has become the first US airline to link its flight search engine to ChatGPT.
Since last October 6, users can consult about destinations and rates through a conversation with an assistant without entering the company’s website. As Southwest Airlines explains in its official statement, the tool allows Search connections between cities, change dates and compare different available rates. In addition, it also offers the possibility to filter results by schedule or direct flights, while the four commercial categories of the airline are present with their respective conditions.
So, the strategy part A collaboration with OpenAI and Amazon Web Services With that Southwest aims, in its own words, to approach travelers from the moment they begin planning their vacation.
Finding flights from ChatGPT does not mean you can buy them there
Although many searches can be done without conversation, the process has an important limitation. When users find a flight that interests them, ChatGPT redirects them to the Southwest page where they You must enter your personal details and complete the payment.
A test conducted by Upgraded Points found that the displayed rates matched the official website, but also found restrictions on the use of loyalty points and some reservation issues. So, while the airline considers this launch to be a first step, it admits that it wants to incorporate new functions as its AI strategy progresses.
Southwest isn’t the first airline in the world to offer a similar experience, as Virgin Atlantic already launched a similar tool a few months ago. So, we can see how it goes from isolated cases to standardization Google searches are now performed in ChatGPT. For now, both reservation confirmation and payment will rely on the company’s traditional system.
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