Sergio Ramos spends a good part of his daily life at La Alegría, the farm he owns in Bolulos de la Mitacion near Seville. The 2010 world champion took to Instagram to show off the distance day at his farm, which is “one of the most special days of the year” for him, and explained in passing how he brands his horses.
Cold instead of fire. Ramos accompanied the images with a brief “heritage, family and roots,” but the one that raised the most questions among his followers was the identification of the animals. And, according to his response collected by 101TV, Yeguada SR4 “for years” they’ve been “cooling with liquid nitrogen,” a technique “veterinarian-approved” that, in the footballer’s words, “eliminates the thermal burn of traditional irons and reduces animal stress.”
Of course, veterinary approval is his statement, and the Andalusian media itself makes it clear that the method prevents hot iron burns but does not leave the horse free of pain or discomfort.
A farm with a bullring. La Alegria is also the family home. The property has about 44 hectares and he lives there with Pilar Rubio and his four children, behind a high perimeter wall, among a swimming pool, an artificial lake, a seven-a-side soccer field, a paddle tennis court, a private bowling alley, a projection room and pieces of contemporary art. The main house is a farmhouse style over 12,000 square meters.
From bricks to apps. But horses aren’t the only business for Ramos, who controls virtually all of his investments through parent company Sermos 32. In technology, in 2014 he participated in a funding round with Alejandro Sanz for Fever, an app for discovering retirement planning.
His best-known real estate bet is Desarrollos Inmobiliarios Los Berrocales, the company with which he entered the new neighborhood southeast of Madrid along the A-3 and M-45 in 2011, and which took more than a decade to turn a profit due to the real estate crisis, administrative processes and various legal conflicts. In fact, according to the commercial registry, the company earned 4.1 million euros in the year ending January 2026, compared to 281,000 euros the previous year, thanks to the sale of plots.
Seville was not that. Another big step for Ramos away from the pitch was his youth club Sevilla FC. In January 2026, the investment group he led reached a verbal agreement in principle to take over the club for around 400 million euros, debt included.
But, according to elDiario.es, which subsequently agreed to a net debt of 450 million less, the main shareholders broke off negotiations to significantly reduce the offer at the end of May 2026 and his return to the club, this time as owner, failed.
La Alegria has also not escaped shocks, such as the robbery it suffered in 2023 and which the same Infobae article recalls. Nevertheless, the defender who played for Real Madrid, Paris Saint-Germain and Sevilla continues to center his operations at the farm, split between that investment and the equestrian heritage that has accompanied him over the years.
Picture | Sergio Ramos
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